***The following content was a freelance copy submission for the The Sunshine Nut Company***
Client Ask
Following the recommendation of a friend, The Sunshine Nut Company (SNC) reached out to me about a need they had for freelance writers. When we met to discuss this opportunity, I requested documents about their organization and products, and asked what goals they had in mind for the content I would create. A few days later, I received several documents and was told that they were looking for content that would introduce consumers to their mission as an organization and their products.
Content Strategy
After talking to the SNC, I wrote out my predispositions about the company, their products, and made a preliminary breakdown of the aspects I needed to consider (target audience, goals, content, and where). As I read through the documents, I looked for information and inspiration to not only guide the content development, but to also find their unique story. What I found was that the most of the documents were about their mission to bring economic growth to one of the poorest countries in my world, Mozambique. When I finished reviewing these documents, I knew that the heart and soul of the company needed to remain front and center in my copy.
Structure and Inspiration
Once I reviewed all of the documents, I focused on sketching out details for each category with greater specificity. I look at each of the overarching requirements for the copy (Target, Goals, Content and Location) and I again reviewed the documents provided by the company to highlight content that spoke directly to these four themes. I highlighted text pertaining to the four categories with for different color highlighters, took extensive notes on each document and sent emails to SNC personnel when I had questions about the text and when I wanted to understand more about the company's values and social agenda. Taking this approached helped me find important content in each document to reference my writing.
***Below I have included the final copy submission.***
Our Company
The Sunshine Nut Company LLC (“SNC”) is a roasted cashew nut wholesaler based in Matola, Mozambique. Inspired by a desire to see dignity and hope restored to the people of Mozambique, the Sunshine Nut Company® has partnered with small farming communities throughout the country to produce delicious, naturally processed cashews.
Our Product
The Sunshine Nut Company offers naturally produced roasted cashew nuts. We currently have three products in the marketplace: a 25lb bag of bulk cashews, 200 gram stand-up pouches under private label brands, and 200 gram stand-up pouches of flavored roasted cashew nuts under the SNC brand.
Our Mission
The driving force behind the SNC is our unique business model, The Sunshine Approach©. The main objective of this model is to bring to market world-class products that will create value for small farming communities, provide opportunities for workers throughout the region and encourage long-term economic growth in the food production industry. Today, Mozambique is one of the poorest countries in the world. Our vision is to be a catalyst for change that helps bring lasting social and economic transformation to the people of Mozambique.
There is a solution to poverty in Mozambique. We believe the solution is to provide the people of Mozambique with the proper resources, training and opportunities necessary to produce sustainable economic growth and to improve the living conditions of its people.
Sunshine Nut Company
A brighter future is dawning.